Beloved Kids is a children's ministry of Tiberias Church which focuses on developing faith. The goal is for every child to learn about God in a fun way. The identity concept explores compassion and studying the person of God from a kids perspective. This resulted in a geometric logotype, the change of the letter "V" in the logo to resemble a heart shape which conveys the impression of affection and the use of a simple form of the word "KIDS" in it, as well as bright colors that can emphasize emotions and attract attention. The seven basic colors which represent the colors of the rainbow are a symbol of "God's Promises". The goal with the design was to create an innovative, fun and reliable expression with an identity rich in elements and colors.