Eneos needed to refocus its communication and reposition itself with a strong commitment to its customers. Leveraging the strength of the existing brand while infusing new spirit through a corporate identity approach was crucial.
Avion developed a dynamic identity system, incorporating graphic structure, colors, and elements. The identity was centered around "Energy," projecting integrated elements across all touchpoints, whether brochures, advertisements, or packaging. Our strategic work helped Eneos achieve its goals and maintain its position as one of the strongest oil brands in Indonesia.