With the growth of business and the economy in Indonesia, competition in the financial services industry has intensified. Kadima Stratejik Konsultan positions itself as a company that sees opportunities to become a business advisory firm capable of adding value for clients, ultimately aiming for success in the Indonesian capital market industry.

In this process, Avion was called upon to assist in building its visual identity. The name and visual identity had to signal independence and demonstrate a strong commitment to achieving goals. We developed an original name derived from Hebrew, קדימה (read: Kadima), defined as "Forward," signifying strength, vision, and dynamic movement towards the future. The modern logotype embodies the company's clarity of vision, while the circle above the letter "I" and the arrow signify breakthroughs in financial services and meeting new challenges within it. The blue color represents trust, while the striking red color embodies the spirit of change.