Kezia Evelina Larisa is a makeup artist who has more than 10 years of experience. Her obsession with beauty manifested itself not only in makeup, but also developing embroidered eyelash designs that culminated in a new brand.

The Eye symbol from the old identity is exclusive to Kezia, but the visual expression looks messy and does not adequately represent Kezia's character. They also need new packaging to provide thrust to the product so that it can impress the market share.

Avion created a new identity with an elegant logotype that represents Kezia's character. New packaging was launched to support product appearance. This strengthens brand quality and increases consumer trust.