Lack of interaction between customers and brands is the main problem KRANZ faces on social media. Therefore, there is minimal recognition of the KRANZ brand, so it is not the main choice in terms of market share. Even though the quality of the products created can compete with those of its competitors.

Avion was asked to be part of a giant step that will be made on social media with the aim of increasing awareness of the KRANZ brand and building connections to increase the number of followers. Avion built a pillar strategy that prioritizes an algorithm where every communication must be based on the current situation so that it can build traffic to attract new followers.

In 2 months, Avion has reached more than 4000 new followers, all organic. This was well received not only from brand owners but also from existing and new customers who wanted to get to know and interact more with the KRANZ brand.