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Ona Sambal Roa

Brand IdentityPackaging Design
Ona Sambal Roa Food & Beverages

Unmatched Authenticity

Ona is all about capturing the authentic taste of Manado, especially with its star player, Sambal Roa. Named after its creator, Frona, a whiz in Manado cuisine, Ona's Sambal Roa is a hit among locals and foodies alike. Made from the exclusive Roa fish found only in the waters of Manado, North Sulawesi, it's a taste sensation like no other.

Avion was brought in to give Ona that extra oomph, focusing on its top-notch quality and making it stand out from the crowd by using classy glass packaging to strengthen the bond between consumers and the brand. Our design concept makes it crystal clear: Ona means top-tier Sambal Roa. They highlight the homemade vibe by putting the spotlight on the Ona brand name and using visuals of the key ingredients to tug at the heartstrings. Warm colors and cozy imagery add to the inviting feel. Plus, with single-serving glass jars, Ona's quality shines through.